Związek między satysfakcją turystów i lojalnością wobec kierunku podróży
Abstrakt
Niniejsze badanie analizuje związek między satysfakcją turystów a ich lojalnością wobec kierunku podróży w okręgu Alba. Badania opierają się na danych zebranych w ramach umowy o badaniach rynku w sektorze turystyki w okręgu Alba. Analiza obejmuje lata 2013–2015 i 365 turystów. Badania pokazały, że 18 predyktorów (tj. prawie 55% wszystkich predyktorów) wpłynęło na spadek, a 15 niezależnych zmiennych wpłynęło na wzrost liczby odwiedzin turystów. Jeśli chodzi o zmienne dychotomiczne związane z satysfakcją turystów, dziesięć zmiennych egzogennych wywołało pozytywną reakcję w liczbie odwiedzin, a dziesięć z nich negatywną. Elastyczność liczby wizyt w odniesieniu do Log(wydatki) wynosi około -0,0959, co sugeruje, że jeśli poziom wydatków wzrośnie średnio o 10 procent, liczba odwiedzin turystów zmniejszy się o około 1 procent. Tak więc liczba wizyt jest bardzo wrażliwa na zmiany zarówno zmiennych związanych z satysfakcją turystyczną, jak i wydatkami turystów indywidualnych.
Bibliografia
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MILMAN A., PIZAM A. (1995), The role of awareness and familiarity with a destination: the Central Florida case, Journal of Travel Research, Vol 33, No 3, pp. 21–27.
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OH H. (1999), Service quality, customer satisfaction, and customer value: a holistic perspective, International Journal of Hospitality Management, Vol 18, No 1, pp. 67–82.
OLIVEIRA P., PEREIRA P. T. (2008), Who Values What in a Tourism Destination? The Case of Madeira Island, Tourism Economics, vol. 14, 1: pp. 155–168.
OPPERMANN M. (1997), First-time and repeat visitors to New Zealand, Tourism Management, Vol 18, No 3, pp. 177–181.
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SPIGGLE S., SEWALL M. A. (1987), A choice sets model of retail selection, The Journal of Marketing, Vol 51, No 2, pp. 97–111.
TAYLOR S. A., BAKER T. L. (1994), An assessment of the relationship between service quality and customer satisfaction in the formation of customers’ purchase intentions’, Journal of Retailing, Vol 70, No 2, pp. 163–178.
UM S., CHON K., RO Y. (2006), Antecedents of revisit intention, Annals of Tourism Research, Vol 33, No 4, pp. 1141–1158.
WEAVER P. A., MCCLEARY K. W., LAPISTO L., DAMONTE L. T. (1994), The relationship of destination selection attributes to psychological, behavioral and demographic variables, Journal of Hospitality Marketing and Management, Vol 2, No 2, pp. 93–109.
WEAVER P. A., WEBER K., MCCLEARY K. W. (2007), Destination evaluation: the role of previous travel experience and trip characteristics, Journal of Travel Research, Vol 45, No 3, pp. 333–344.
WHITE H. (1980), A Heteroskedasticity-Consistent Covariance Matrix Estimator and a Direct Test for Heteroskedasticity. Econometrica, Vol. 48(4), 817–838.
YOON Y., UYSAL M. (2005), An examination of the effects of motivation and satisfaction on destination loyalty: a structural model, Tourism Management, Vol 26, No 1, pp. 45–56.
ZEITHAML V. A., BERRY L. L., PARASURAMAN A. (1996), The behavioral consequences of service quality, The Journal of Marketing, Vol 60, No 2, pp. 31–46.
ZHOU BO, YANG BI, LI HENGYUN, QU HAILIN (2016), The spillover effect of attractions Evidence from Eastern China, Tourism Economics.
ASSAF A., BARROS C. P., MACHADO L. P. (2013), Covariates of repeat tourism, Tourism Economics, vol. 19, 3: pp. 531–542.
BOWEN D. (2001), Antecedents of consumer satisfaction and dis-satisfaction (CS/D) on long-haul inclusive tours – a reality check on theoretical considerations, Tourism Management, Vol 22, No 1, pp. 49–61.
CAMPO-MARTÍNEZ S., GARAU-VADELL J. B. (2010), The Generation of Tourism Destination Satisfaction, Tourism Economics, vol. 16, 3: pp. 461–475.
CANEEN J. M. (2003), Cultural determinants of tourist intention to return, Tourism Analysis, Vol 8, No 2/4, pp. 237–242.
CHEN C. F., TSAY D.C. (2007), How destination image and evaluative factors affect behavioural intentions?, Tourism Management, Vol 28, No 4, pp. 1115–1122.
CHI G. Q. C., QU H.L. (2008), Examining the structural relationship of destination image, tourist satisfaction and destination loyalty: an integrated approach, Tourism Management, Vol 29, No 4, pp. 624–636.
COHEN S. A., PRAYAG G., MOITAL M. (2014),Consumer behaviour in tourism: Concepts, influences and opportunities, Current Issues in Tourism, 17(10), 872–909.
CORREIA A., OLIVEIRA N., BUTLER R. (2008), First-Time and Repeat Visitors to Cape Verde: The Overall Image, Tourism Economics, vol. 14, 1: pp. 185–203.
CORREIA A., ZINS A. H., SILVA F. (2015), Why Do Tourists Persist in Visiting the Same D CROMPTON J. L., ANKOMAH P. K. (1993), Choice set propositions in destination decisions, Annals of Tourism Research, Vol 20, No 3, pp. 461–476.
DUNN ROSS E. L., ISO-AHOLA S. E. (1991), Sightseeing tourists motivation and satisfaction, Annals of Tourism Research, Vol 18, No 2, pp. 226–237.
EFRON B. (1982), The jackknife, the bootstrap and other resampling plans. Society for Industrial and Applied Mathematics, Philadelphia, PA.
EMINESCU M. (1868). Manuscript No. 2257, Prose Lyrics, Notes, Economic Articles, Proverbs, and Translations from Goethe and Machiavelli, Romanian Academy Library, Listing order 2524/11.02.2003, Treasury, București, România.
EViews 7 User’s Guide II, (2010). Chapter 35, Pooled Time Series, Cross-Section Data; Generalized Least Squares; Robust Coefficient Covariances Quantitative Micro Software, LLC, USA.
GREINER R., ROLFE J. (2004), Estimating Consumer Surplus and Elasticity of Demand of Tourist Visitation to a Region in North Queensland Using Contingent Valuation, Tourism Economics, vol. 10, 3: pp. 317–328.
HINKLEY D. V. (1977), Jackknifing in Unbalanced Situations. Technometrics, 19(3), 285–292.
HORN S. D., HORN R. A., DUNCAN D. B. (1975), Estimating heteroscedastic variances in linear model, Journal of the American Statistical Association, 70, 380–385.
HONG S. K., LEE S. W., LEE S., JANG H. (2009), Selecting revisited destinations, Annals of Tourism Research, Vol 36, No 2, pp. 268–294.
KOZAK M., RIMMINGTON M. (2000), Tourist satisfaction with Mallorca, Spain, as an off-season holiday destination, Journal of Travel Research, Vol. 38, 260–269.
KOZAK M. (2001), Repeaters’ behavior at two distinct destinations, Annals of Tourism Research, Vol 28, No 3, pp. 784–807.
KRISHNAMURTHI L., PAPATLA P. (2003), Accounting for Heterogeneity and Dynamics in the Loyalty-Price Sensitivity Relationship. Journal of Retailing, 79: 121–35.
LI M., CAI L. A. (2012), The effects of personal values on travel motivation and behavioural intention. Journal of Travel Research, 51(4), 473–487.
LIM C. (1997) Review of International Tourism Demand Models, Annals of Tourism Research, 24 (4), pp. 835–849.
LEDESMA F. J., NAVARRO M., PÉREZ-RODRÍGUEZ J. V. (2005), Return to tourist destination. It is reputation after all?, Applied Economics, Vol 37, No 18, pp. 2055–2065.
MILMAN A., PIZAM A. (1995), The role of awareness and familiarity with a destination: the Central Florida case, Journal of Travel Research, Vol 33, No 3, pp. 21–27.
MacKINNON, WHITE (1985), Some heteroskedasticity consistent covariance matrix estimators with improved finite sample properties, Journal of Econometrics, 29, 305–325.
MONIZ A. I. (2012), A dynamic analysis of repeat visitors, Tourism Economics, Vol. 18 (3), 505–517.
NEUTS B., ROMÃO J., VAN LEEUWEN E., NIJKAMP P. (2013), Describing the Relationships between Tourist Satisfaction and Destination Loyalty in a Segmented and Digitalized Market, Tourism Economics, vol. 19, 5: pp. 987–1004.
NERG A. et al. (2012), Visits to national parks and hiking areas: a panel data analysis of their sociodemographic, economic and site quality determinants, Tourism Economics, 2012, 18 (1), 77–93.estination?, Tourism Economics, vol. 21, 1, pp. 205–221.
OH H. (1999), Service quality, customer satisfaction, and customer value: a holistic perspective, International Journal of Hospitality Management, Vol 18, No 1, pp. 67–82.
OLIVEIRA P., PEREIRA P. T. (2008), Who Values What in a Tourism Destination? The Case of Madeira Island, Tourism Economics, vol. 14, 1: pp. 155–168.
OPPERMANN M. (1997), First-time and repeat visitors to New Zealand, Tourism Management, Vol 18, No 3, pp. 177–181.
OPPERMANN M. (1998), Destination threshold potential and the law of repeat visitation, Journal of Travel Research, Vol 37, No 2, pp. 131–137.
OPPERMANN M. (1999), Predicting Destination Choice: A Discussion of Destination Loyalty. Journal of Vacation Marketing, Vol. 5, 51–65.
OPPERMANN M. (2000), Tourism destination loyalty, Journal of Travel Research, Vol 39, No 1, pp. 78–84.
PATUELLI R., NIJKAMP P. (2016), Travel motivations of seniors A review and a metaanalytical assessment, Tourism Economics, vol. 22, 4: pp. 847–862.
PETRICK J. F. (2004), Are loyal visitors desired visitors?, Tourism Management, Vol 25, No 4, pp. 463–470.
QUINTAL V., LEE J., SOUTAR G. (2010), Risk, uncertainty and the theory of planned behavior: A tourism example. Tourism Management, 31, 797–805.
RANDRIAMBOARISON R., RASOAMANAJARA F., SOLONANDRASANA B. (2013), Tourism Return Frequency Demand in Madagascar, Tourism Economics, vol. 19, 4: pp. 943–958.
SCOTT LONG J. S., ERVIN L. H. (1998), Correcting for Heteroscedasticity with Heteroscedasticity Consistent Standard Errors in the Linear Regression Model: Small
Sample Considerations, Working Paper, Indiana University, Bloomington, IN 47405, September 23, 5–6.
SPIGGLE S., SEWALL M. A. (1987), A choice sets model of retail selection, The Journal of Marketing, Vol 51, No 2, pp. 97–111.
TAYLOR S. A., BAKER T. L. (1994), An assessment of the relationship between service quality and customer satisfaction in the formation of customers’ purchase intentions’, Journal of Retailing, Vol 70, No 2, pp. 163–178.
UM S., CHON K., RO Y. (2006), Antecedents of revisit intention, Annals of Tourism Research, Vol 33, No 4, pp. 1141–1158.
WEAVER P. A., MCCLEARY K. W., LAPISTO L., DAMONTE L. T. (1994), The relationship of destination selection attributes to psychological, behavioral and demographic variables, Journal of Hospitality Marketing and Management, Vol 2, No 2, pp. 93–109.
WEAVER P. A., WEBER K., MCCLEARY K. W. (2007), Destination evaluation: the role of previous travel experience and trip characteristics, Journal of Travel Research, Vol 45, No 3, pp. 333–344.
WHITE H. (1980), A Heteroskedasticity-Consistent Covariance Matrix Estimator and a Direct Test for Heteroskedasticity. Econometrica, Vol. 48(4), 817–838.
YOON Y., UYSAL M. (2005), An examination of the effects of motivation and satisfaction on destination loyalty: a structural model, Tourism Management, Vol 26, No 1, pp. 45–56.
ZEITHAML V. A., BERRY L. L., PARASURAMAN A. (1996), The behavioral consequences of service quality, The Journal of Marketing, Vol 60, No 2, pp. 31–46.
ZHOU BO, YANG BI, LI HENGYUN, QU HAILIN (2016), The spillover effect of attractions Evidence from Eastern China, Tourism Economics.
Opublikowane
2017-07-21
Jak cytować
MUNTEAN, Andreea Cipriana; DOBRA, Iulian Bogdan.
Związek między satysfakcją turystów i lojalnością wobec kierunku podróży.
Progress in Economic Sciences, [S.l.], n. 4, lip. 2017.
ISSN 2391-5951.
Dostępny w: <http://pes.pwsz.pila.pl/index.php/PES/article/view/132>. Data dostępu: 22 gru. 2024
doi: https://doi.org/10.14595/PES/04/030.
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