Związek między satysfakcją turystów i lojalnością wobec kierunku podróży

  • Andreea Cipriana Muntean ”1 Decembrie 1918” University of Alba Iulia
  • Iulian Bogdan DOBRA ”1 Decembrie 1918” University of Alba Iulia

Abstrakt

Niniejsze badanie analizuje związek między satysfakcją turystów a ich lojalnością wobec kierunku podróży w okręgu Alba. Badania opierają się na danych zebranych w ramach umowy o badaniach rynku w sektorze turystyki w okręgu Alba. Analiza obejmuje lata 2013–2015 i 365 turystów. Badania pokazały, że 18 predyktorów (tj. prawie 55% wszystkich predyktorów) wpłynęło na spadek, a 15 niezależnych zmiennych wpłynęło na wzrost liczby odwiedzin turystów. Jeśli chodzi o zmienne dychotomiczne związane z satysfakcją turystów, dziesięć zmiennych egzogennych wywołało pozytywną reakcję w liczbie odwiedzin, a dziesięć z nich negatywną. Elastyczność liczby wizyt w odniesieniu do Log(wydatki) wynosi około -0,0959, co sugeruje, że jeśli poziom wydatków wzrośnie średnio o 10 procent, liczba odwiedzin turystów zmniejszy się o około 1 procent. Tak więc liczba wizyt jest bardzo wrażliwa na zmiany zarówno zmiennych związanych z satysfakcją turystyczną, jak i wydatkami turystów indywidualnych.

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Opublikowane
2017-07-21
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MUNTEAN, Andreea Cipriana; DOBRA, Iulian Bogdan. Związek między satysfakcją turystów i lojalnością wobec kierunku podróży. Progress in Economic Sciences, [S.l.], n. 4, lip. 2017. ISSN 2391-5951. Dostępny w: <http://pes.pwsz.pila.pl/index.php/PES/article/view/132>. Data dostępu: 20 sie. 2017 doi: https://doi.org/10.14595/PES/04/030.